70 Percent of Americans Use AI, But That Doesn’t Mean They Trust It
A recent study by iHeartMedia reveals a fascinating paradox in the relationship between Americans and AI. While a significant majority of Americans are embracing AI, their trust in it remains elusive.
The survey, conducted among 2,000 U.S. adults, found that 70% of respondents use AI and find it helpful and time-saving. However, an overwhelming 75% of these users express a strong preference for AI to stay out of their media and entertainment. This dichotomy highlights a complex dynamic where Americans are both harnessing AI's benefits and wary of its potential impact on their personal lives.
The study also uncovered a deep-seated fear among consumers, with two-thirds expressing concern about job loss due to AI. Interestingly, younger generations, particularly Gen Z, and lower-income consumers are the most anxious about this prospect. Moreover, the same survey participants also worried about the possibility of AI engaging in war with humans, indicating a broader unease about AI's capabilities and intentions.
This finding comes on the heels of iHeartMedia's earlier discovery that over half of consumers were unaware of AI just two to three years ago. Despite the growing familiarity with AI, the survey reveals a persistent distrust among even those who incorporate it into their daily routines. Lainie Fertick, president of Insights for iHeartMedia, notes that the levels of distrust or concern about AI's potential to engage in war with humans are not significantly different between users and non-users, once age, gender, ethnicity, and other factors are considered.
Fertick emphasizes that while many people acknowledge using AI, there's a strong desire for AI to remain a tool for humans rather than a replacement. This sentiment underscores the need for a balanced approach to AI integration, where its benefits are harnessed while mitigating potential risks and concerns.
The survey's broader implications are far-reaching, as it found consumers deeply divided on various hot-button issues, from the government's COVID-19 response to the #MeToo movement and the death of Charlie Kirk. However, the only issue that showed a majority consensus was the belief that the Epstein files are a cover-up, with 78% agreeing and only 22% believing there's nothing in the files. This finding highlights the complexity of public opinion and the influence of algorithmic media on shaping perspectives.
